Brigade Road | 3500 square feet

Phygital XP's design of the Samsung Opera House in Bangalore masterfully transforms this historic location into the world's largest exclusive Samsung store and experience center. The space is meticulously crafted to integrate cutting-edge technology within the grandeur of its architectural heritage, offering a unique environment where visitors can explore and interact with the latest Samsung innovations amidst aesthetic echoes of the past.

This project exemplifies Phygital XP's ability to create a phygital landscape that serves as a retail space and a cultural venue, enhancing the consumer experience through immersive digital installations and interactive zones. The Samsung Opera House thus stands as a beacon of modern retail design, inviting consumers to a space where technology and tradition converge spectacularly.